Unite our customers, member/owners, staff, and elected officials toward balancing our common purpose
of improving the economic and social well-being of agriculture owners and their communities with sound
business decisions that drive profit growth.
Develop and execute a strategic plan that strives for best-in-class customer experiences, recognizes
and quickly adapts to relevant technology and promotes sustainable practices on behalf of and for our
member/owners in all markets.
Promote and support the establishment of strong, professional business relationships by understanding
the needs of our loyal customers/members and providing relevant, worthwhile
Remain connected to our roots and grounded in communities, Alberta's natural resources, rural
involvement and awareness, and the ideal that co-operation, neighbour to neighbour, town to town, and
member to member is a heritage to be proud of and protected.