UFA Celebrates Hat-Trick at Best of CAMA 2020

Each year agri-marketers from across the country gather and celebrate agri-marketing excellence during the Best of CAMA from the Canadian Agri-Marketing Association. This year looked a little different with two entertaining hosts leading the awards ceremony virtually to social distanced gatherings at work or home offices.

UFA was humbled to be announced as a winner in three categories:

Category Winning Entry Agency
Billboards or Other Out-of-Home Some Bank Accounts are Steel In-House/C&B Advertising
News or Feature Article Farmer's Day Member Profile Series
(Written by Trish Nixon)
In-House
Pay Per Click Tailgate Pick-up C&B Advertising


In addition to the three wins above, UFA also won a Certificate of Merit in five other categories and finished as a finalist with 13 entries total, heading into the Awards.

“For UFA to be recognized on a national scale really means a lot,” says Darla Borbely, UFA Director, Marketing. “Together with our agency C&B, we have worked hard to illustrate how hard our members work and the tools our cooperative provides to help them get their jobs done.”

There were over 300 entries submitted for Best of CAMA this year and they were judged on the following criteria – Planning & Development, Execution and Results. Each criterion was weighted equally.

UFA actually picked up both the win and a Certificate of Merit in the News or Feature Article category with the Farmer’s Day Member Profile Series and Agent Anniversary Series, respectively. These were written by UFA External Affairs Specialist, Trish Nixon.

“It truly is an honour to receive an industry award like this,” says Nixon. “Our co-operative is made up of the most amazing and humble people, and I’m honoured to be able to share their stories. And to be recognized for doing something I love, is extra special.”

Finally, a special shout-out to Meridian Manufacturing for making the bin happen for our “Some Bank Accounts are Steel” entry. We’d like to offer congratulations to C&B Advertising and all the Best of CAMA 2020 winners and take the time now to celebrate our success and look forward to an exciting 2021!

UFA winning entries:

Tailgate Pick-up social

Some Bank Accounts are Steel

 

Farmer’s Day Member Profile Series:

               Chatsworth Farm

               The Johnsons

               Doug Price

 

Read full Best of CAMA Supplement for full list of winners.


UFA Celebrates Hat-Trick at Best of CAMA 2020

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UFA