News & Media

We Met in the Middle

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In celebration of Canada’s first annual Agriculture Day on February 16, 2017, UFA partnered with organizations across the Canadian agriculture industry to support Meeting in the Middle. The initiative featured “A Seat at Our Table”, a locally prepared and catered long-table dinner event held east of Olds at Willow Lane Barn.

The event presented a unique opportunity for the agriculture industry and the urban consumer to have a conversation—and provided a chance to share, listen and learn from one another.


Photo credit: Todd Korol


Photo credit: Todd Korol

​“Allowing millennials to lead the conversations appears to have sown some precious seeds that may take root and grow,” said Dina Sutherland, Community Investment Manager at UFA Co-operative Ltd., to the Western Producer. “From the conversations…the networking and the relationships made are not going to end at the dinner table.” 

In addition to coverage in the Western Producer, Alberta Farmer Express also picked up the story. Both articles were written by journalists who sat in on the evening, Jennifer Blair (a millennial from Alberta Farmer Express) and Brenda Kossowan (Western Producer).

Check out the full articles below!