A New Vision and Mission Statement for UFA

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​In the second half of 2016, our board of directors concluded important work on a new vision and mission statement that drives the strategic future of UFA.

Vision and mission statements serve as the key guideposts for an organization.  They tell customers, employees, agents, and member/owners where we are headed and how we will get there. With our new management team in place, having a clear directive from the board is a critical component of revitalizing our organization for the future. 

Our new vision and mission statement identifies the kind of business and competitor that we aspire to be, and defines important priorities to deliver on these commitments. Our new vision and mission statement speaks to the relationship with members and customers that is at the heart of our co-operative.

UFA's New Vision and Mission Statement

Vision

To be recognized as the most trusted and reliable supplier of petroleum, crop, livestock, building products and services in the markets we serve.​

​​​​Mission Statement

To accomplish this, we will:

  • Unite our customers, member/owners, staff, and elected officials toward balancing our common purpose of improving economic and social well-being of agriculture owners and their communities with sound business decisions that drive profit growth.
  • Develop and execute a strategic plan that strives for best-in-class customer experiences, recognizes and quickly adapts to relevant technology and promotes sustainable practices on behalf of and for our member/owners in all markets.
  • Promote and support the establishment of strong, professional business relationships by understanding the needs of our loyal customers/members and providing relevant, worthwhile solutions.
  • Remain connected to our roots and grounded in communities, Alberta's natural resources, rural involvement and awareness, and the ideal that cooperation, neighbour to neighbour, town to town, and member to member is a heritage to be proud of and protected.​​​​​