In the second half of 2016, our board of directors concluded important work on a new vision and mission statement that drives the strategic future of UFA.
Vision and mission statements serve as the key guideposts for an organization. They tell customers, employees, agents, and member/owners where we are headed and how we will get there. With our new management team in place, having a clear directive from the board is a critical component of revitalizing our organization for the future.
Our new vision and mission statement identifies the kind of business and competitor that we aspire to be, and defines important priorities to deliver on these commitments. Our new vision and mission statement speaks to the relationship with members and customers that is at the heart of our co-operative.
UFA's New Vision and Mission Statement
To be recognized as the most trusted and reliable supplier of petroleum, crop, livestock, building products and services in the markets we serve.