Vice President, Petroleum
Born and raised in Calgary, Don spent 24 years working for Suncor Energy where he gained extensive experience in many facets of the oil industry, including crude oil supply and logistics, strategic planning, refined product trading, risk management and hedging strategy, terminal and distribution operations, sales and marketing and refined product supply.
Don has also spent time working outside of Alberta, including in Toronto and Denver, which has given him in-depth knowledge of the major market dynamics that shape the North American petroleum industry.
Don's strengths are helping lead UFA, its members, and customers to succeed in an ever-changing and challenging market through integration, cooperation and values-driven decision making.
Vice President, Commercial
Born and raised on a small cow/calf operation in Southern Ontario, Rob gained experience of and appreciation for rural life and farming at a young age. Hard work, helping neighbours and staying true to your word are principles that have guided Rob through a fulfilling career in agriculture and food.
An early start in the foodservice industry provided him with a strong appreciation for customer service and quality. This led him to food distribution with a global leader in fresh and frozen food supplies. In 2001, Rob returned to his roots to join Beef Information Centre (later Canada Beef Inc.) to market beef globally on behalf of Canadian ranchers and further developing international markets with one of Alberta's largest feedlots.
Rob leads the commercial AgriBusiness team which includes UFA’s crop, livestock and buildings businesses and is focused on serving the needs of our diverse farmers and ranchers as they operate their commercial farm operations.
Vice President, Human Resources
When Dave Irvine joined UFA, he brought with him more than 30 years of human resources experience, having previously led the HR departments at Gibson Energy, Tenaris Canada, Apache Canada, AgrEvo North America and Suncor Oil Sands Group.
Dave oversees the development, implementation and management of UFA's full suite of HR programs, including Employee Relations, Learning & Development, Resourcing, Total Rewards and Payroll/HRIS.
Dave's HR team is key to helping us attract and retain the talent we need to remain competitive in an increasingly global, ever-changing industry. Under his guidance, UFA has been recognized as one of Alberta's top employers for the past two years.
Born and raised in Saskatchewan, Dave holds a B.Comm from the University of Saskatchewan and an MBA (with a major in Human Resources) from McMaster University.
Vice President, Integrated Services
With over 29 years of industry experience, a Certified Professional Accountant (CPA/CGA), Certified Internal Auditor (CIA), and Certified Risk Management Assurance (CRMA) Sherry joined UFA in 2009 and is UFA's Vice President, Integrated Services, encompassing: Health and Safety, Environment, Asset Maintenance and Management, Real Estate, Facilities Management, Insurance Risk Management, Privacy, Fleet Management, Enterprise Risk Management.
Having spent over 20+ years leading internal audit services in North America and Internationally primarily with TransCanada Pipelines, Petro-Canada, and PriceWaterhouse Coopers LLP. Sherry brings a results orientated, high energy, passion to our business. She is a natural leader who drives process, measurement and accountability through the teams she leads.
She is also accomplished with The Graduate Institute of Co-operative Leadership, Missouri, Columbia.