2017 Annual Report - Introduction | UFA Co-operative Ltd.

2017 Annual Report

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DRIVING Momentum

For more than a century, United Farmers of Alberta Co-operative Ltd. (UFA) has followed a co-operative business model to serve you, our members. We strongly believe that this business model is still as relevant today as it was back when our co-operative was first formed in 1909.

We recognize that much has changed since then. Consolidations both in the agriculture and petroleum industries are occurring at lightning speed. Technology seems to change as quickly as it can be imagined and consumers have higher expectations for immediate access to it. With all the choices of where to do business, it is not surprising that today more than ever customers also expect the best in product quality and customer service.

At UFA, we have embraced change and are moving forward. We have made customer service a priority and are listening closely to what our members expect from their co-operative. You told us that we needed to have the right product at the right time, have competitive prices, provide exceptional customer service, offer relevant agricultural business solutions and above all, be responsive to our members’ needs.

We heard you.

You will find our 2017 member report details the highlights from a very dynamic and exciting year. Our members are the driving force behind our momentum. We are excited to tell you our story. And our journey starts with being:

On the Road to Better.®


To be recognized as the most trusted and reliable supplier of petroleum, crop, livestock, building products and services in the markets we serve.

Mission Statement

To accomplish this, we will:

  • Unite our customers, member/owners, staff, and elected officials toward balancing our common purpose of improving the economic and social well-being of agriculture owners and their communities with sound business decisions that drive profit growth.
  • Develop and execute a strategic plan that strives for best-in-class customer experiences, recognizes and quickly adapts to relevant technology and promotes sustainable practices on behalf of and for our member/owners in all markets.
  • Promote and support the establishment of strong, professional business relationships by understanding the needs of our loyal customers/members and providing relevant, worthwhile solutions.
  • Remain connected to our roots and grounded in communities, Alberta’s natural resources, rural involvement and awareness, and the ideal that co-operation, neighbour to neighbour, town to town, and member to member is a heritage to be proud of and protected.

Core Values

A company is defined by its values. These are the principles by which we go about the day-to-day business of serving our owners and customers and how we treat each other as employees.

Here is how our co-operative values represent our core beliefs:

Accountability > Agility > Collaboration > Integrity > Performance > Progressive thinking > Respect >

Year in Numbers

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