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UFA is 100 years young and the best is yet to come.
 -Richard Peter, Chair, Centennial Committee |
Vision, Mission, Values
We have a strong vision and mission statement and set of core values that are the driving force behind our organization. They describe what we want to be, where we want to go, and how we plan to get there. And by committing ourselves to representing our vision, mission and values in all that we do, we ensure success for UFA and our member-owners. Vision UFA is a thriving and progressive co-operative with a passion for agriculture and an affinity for rural life. We are committed to being a market-driven organization that is recognized as the leading provider of quality products, services and solutions that support agriculture and serve the rural community. Mission Statement We are a progressive co-operative with a mandate to create value for our owners and customers through our unwavering commitment to strong financial performance; relevance to agricultural producers; and connection to the rural community. Core Values Performance Collaboration Accountability Respect Integrity Progressive thinking Agility |
Our News
 Stock up and save on fall beef checklist items. Learn more.
 Effective Oct 5 to 18, 2009.
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